PR & communications

CONSULTANT

Media Relations | Social media | PR Campaigns | brand strategy | crisis communications

Hello! I'm Dan, the founder of Broderick PR and a CIPR-accredited PR and communications consultant based in South Wales. With over four years of experience, I've had the privilege of working with some of Wales' top organisations. I hold a postgraduate degree in International PR and Global Communications Management from Cardiff University, which has helped me refine my ability to shape brand images for diverse audiences. To date, I’ve collaborated with Home-Start Cymru, Learning Disability Wales, the National Centre for Mental Health, and the MS Society Cymru. My focus is on creating sustainable long-term communication strategies, PR campaigns, building strong media relationships, and managing engaging social media content. I'm passionate about helping you tell your story and making your brand shine.

organisations i’ve worked with

Services

    1. Developing a strategic plan: PR campaign services involve developing a strategic plan that aligns with your organisation's overall goals and objectives.

    2. Identifying target audiences: PR campaign services involve identifying and understanding your target audiences, and tailoring messaging and tactics to effectively reach and engage them.

    3. Creating compelling content: PR campaign services involve creating compelling content, such as press releases, social media posts, and blog articles, that effectively communicate your message and motivate your audience to take action.

    4. Leveraging media opportunities: PR campaign services involve leveraging media opportunities, such as interviews and editorial coverage, to generate awareness and exposure for your business or organisation.

    5. Building relationships with key stakeholders: PR campaign services involve building relationships with key stakeholders, such as industry influencers and thought leaders, to help position your business or organisation as a trusted authority in your field.

    6. Measuring and analysing results: PR campaign services involve measuring and analysing the results of your campaigns, and providing feedback and insights to help refine your communications strategy.

    1. Identifying target media outlets: Media relations involves identifying the right media outlets for your business or organisation's message, whether it be local or national newspapers, broadcast media, online publications or trade journals.

    2. Building relationships with journalists: Media relations involves building strong relationships with journalists, editors and influencers to help place your business or organisation's message.

    3. Pitching to journalists: Media relations involves pitching story ideas to journalists, editors and influencers, with the aim of securing coverage and exposure for your business or organisation.

    4. Coordinating interviews: Media relations involves coordinating interviews and media opportunities for your business or organisation's spokespeople, ensuring that they are well prepared and able to effectively communicate your message.

    5. Monitoring media coverage: Media relations involves monitoring media coverage of your business or organisation, analysing the impact and providing feedback and insights to help refine your communications strategy.

    6. Crisis management: In the event of a crisis, media relations involves managing media inquiries and ensuring that your business or organisation's message is accurately and effectively communicated to the public and media.

    1. Developing a social media strategy: Social media and content services involve developing a social media strategy that aligns with your business or organisation's goals and objectives, and identifies the most effective platforms and tactics for engaging with your target audience.

    2. Creating engaging content: Social media and content services involve creating engaging content, such as blog posts, social media updates, and infographics, that effectively communicates your message and motivates your audience to take action.

    3. Managing social media accounts: Social media and content services involve managing your social media accounts, including scheduling and publishing posts, responding to comments and messages, and monitoring metrics to track performance.

    4. Conducting social media advertising: Social media and content services involve conducting social media advertising campaigns, such as sponsored posts and paid promotions, to reach a wider audience and generate leads or conversions.

    5. Monitoring and analysing performance: Social media and content services involve monitoring and analysing the performance of your social media and content campaigns, and providing feedback and insights to help refine your strategy and improve your results.

    1. Crafting compelling messages: Copywriting involves crafting messages that effectively communicate your business or organisation's unique value proposition, brand personality, and key selling points.

    2. Writing for different channels: Copywriting involves writing for a range of channels, including websites, social media, email marketing, print collateral, press releases, and more.

    3. Optimising for search engines: Copywriting involves optimising content for search engines, using relevant keywords and phrases to improve your website's search engine ranking and drive traffic to your site.

    4. Ensuring consistency: Copywriting involves ensuring that your messaging is consistent across all channels, maintaining your brand voice and tone, and adhering to your brand guidelines.

    5. Editing and proofreading: Copywriting involves editing and proofreading content to ensure accuracy, clarity, and grammatical correctness.

    6. Tailoring to target audience: Copywriting involves tailoring content to your target audience, using language and messaging that resonates with them and motivates them to take action.

publicity

Navigating the media landscape can be tricky, but with the right media relations plan, you can secure some decent coverage. From traditional newspapers and TV stations to online platforms and social media influencers, there's a diverse range of outlets to target. The key is knowing where your brand fits best and how to make a splash.

Testimonials

  • Jayne Drummond, CEO of home-start Cymru

    “Working with Broderick PR has significantly increased our online presence. Dan’s work and planning has resulted in increased engagement via innovative and engaging content. Dan is fantastic to work with, quickly understood our organisation and is very responsive to organisational needs. highly recommend Dan for his expertise and driving impactful and consistent social media strategies.”

  • Angela Kenvyn, Project Manager of Engage to Change

    “Daniel is personable, talented, and professional. His work is excellent and his passion for it shines through. He’s created extensive social media assets in English and Welsh, including writing articles for our website. He’s also engaged with the media to raise our profile on the project.

  • Sam Williams, Policy and Communications Manager, Learning Disability Wales

    “Dan has helped us improve our social media presence, particularly for the Engage to Change project, by producing and sharing engaging content and visuals. He has also produced bilingual news articles for the Engage to Change website summarising complex information in an accessible and engaging format. We have really enjoyed working with him.”

  • Andrea Meek, Researcher, National Centre for Mental Health

    “We have developed a great working relationship with Dan. It’s been great to see our accessible research results come to life through his comms work and his dedication to the project and friendly open manner meant that our project outputs were improved and far reaching.”